Immortal was announced at this year's Blizzcon, with a fan backlash occurring shortly after due to this not being a mainline PR and console title. In the future, it's incredibly likely that this audience will be considered from the start of development. Soon it won't be enough to simply move a title from the West to the East - as Blizzard has done in the past with its aforementioned titles. has written before that triple-A firms like Activision Blizzard will be paying more attention to the Chinese market moving forwards. That it is involved from the get-go this time around is a shift in the tide. The local company has helped Blizzard launch World of Warcraft, Overwatch and even a free-to-play edition of Diablo 3 after their Western launches. That Blizzard is teaming up with its Chinese publishing partner NetEase is a sure sign that the Chinese market is a large motivation behind this new project. “With that in mind, we quickly knew that we wanted to bring Diablo Immortal to the global audience.” “One of our core values is ‘think globally’ and our history has shown that we strive to make our games in as many languages as possible so more players can enjoy them,” the firm said. In a statement, Blizzard refuted this narrative, saying that the game was designed with a worldwide audience in mind. You can release something that’d be considered alpha footage here and it’d be a finished game there.” “It is really for China."Īnother dev added: "The quality bar in the Chinese market, especially for framerate, is extremely low. “Essentially it exists because we’ve heard that China really wants it,” said one developer. Sources told the outlet that the original plan for the game was to launch it in China first.
One employee pointed to gamers in this part of the world having a rather low bar for quality, meaning that a firm like Blizzard - known for its polish - could do rather well. Word comes by way of a Kotaku report into Blizzard and the Diablo franchise, with developers telling the outlet that the title is being made because consumers in this region will buy it. In news that will shock no-one, it appears that the recently-announced Diablo Immortal for mobile is designed with the Chinese market in mind.
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